Industrial context (1):

History of magazines:

Magazines: a periodical publication, containing illustrations and articles, on a particular topic and aimed at a particular readership 

1663- earliest publication of a magazine- meant for intellectual, philosophical and literary purposes

18th century- Britain and American colonies started to release their magazines (e.g. Ben Franklin's Poor Richard's Almanack)

19th century- monthly magazines gained popularity- news, politics, pictures- periodicals that branched out from news stories: Harpers and the Atlantic

Early 1920s- magazines kicked off in the USA- William Randolph- expanded industry by creating the National Geographic, Vogue, Vanity Fair, Time

Magazines released between the 20s and 50s- The New Yorker,

50s- Playboy by Hugh Hefner- 2016- revamp covers to hide frontal nudity (now have online pornography)

Internet replaces the need to buy magazines

Major players in the industry:

Codes and conventions:

• A-list celebrity
• Face over the masthead 
• Block colour, or natural background 
• Bright colour palette and extravagant hair/makeup
• Minimalist cover lines 
• Direct address
• Powerful and confident body language- frames the face 
• Intertextuality 
• Flowers and outdoor imagery 
• Subversions from stereotypes & diversity 
• 
  

Audience Research (2): Focus group

My Focus Group: 

Name: Isabella Brigstock

Age: 16-years-old

Gender: Female 

Race: White (British) 

Occupation: Student/supermarket assistant  

Location: Leigh-on-Sea, Essex 

Interests: makeup, women's football, reading, dancing

Name: Megan Batchelor

Age: 20-years-old

Gender: Female 

Race: White (British)

Occupation: Fashion student/bartender

Location: Leigh-on-Sea, Essex

Interests: sewing, going out with friends, designing outfits

Name: Gracie Burgess

Age: 17-years-old 

Gender: Female

Race: White (French)

Occupation: Student

Location: Thorpe Bay, Essex

Interests: Trying different coffee shops, travelling, fashion, socialising with friends 

Name: Charlotte Morrison

Age: 17-years-old 

Gender: Female

Race: White

Occupation: Student

Location: Leigh-on-Sea, Essex 

Interests: Magazines, skin care, Vogue 

Name: Esandi Dharmarathna

Age: 17-years-old 

Gender: Female

Race: South Asian 

Occupation: Student 

Location: Southend-on-Sea, Essex

Interests: Music, film, hockey, makeup

Name: Nat Derby 

Age: 17-years-old 

Gender: Female 

Race: Black (British) 

Occupation: Student

Location: London  

Interests: Women's football, travelling

Generic Research (3): Brands and case studies

Generic Research (2): Diving deeper

Lady/Noble- Exploring womanhood, different forms of feminine empowerment, celebrating trends of fashion through the ages  

First cover- intertextuality to Marilyn Monroe, floral dress flying up, direct address and laughing- looking into spring wear, vibrant colours, cover story: seasonal edition for spring, tips for travelling, how to dress up: 'Hollywood style' 

Second cover- woman in a suit, jacket hanging down, hand in pocket, set in London (in front of Big Ben or another iconic location)- business, gender neutral clothing/diversity in gender expression

What will feature in the magazine:

1) Diverse bikini shots- plus-size, strong muscles 

    Camera shots of the Walk of Fame, women solo-travelling-how to take on the world

    CU shots of Marilyn Monroe style makeup, how to apply classy, and dressy makeup

   Spring dresses and accessories 

   Sunset/beach images

2) 

Models: 

1st cover: Maria

2nd cover: Esandi

Audience Research (1): Audience Profile

 16-25 year olds- middle and up-market, style-conscious (want to wear fashionable clothing).

They are interested in clothing trends through the ages, pushing boundaries and would be aware of fashion icons (Audrey & Marilyn). The audience can afford designer clothes and accessories, and make an effort in coordinating their outfits and keeping up-to-date with trends. This demographic engages with social media, enjoys dressing up in stylish clothes. They would enjoy travelling, and shopping- exploring new places and clothes. 

Audience profile: Teenager/young adult, mainly female, interests: makeup, skincare, fashion, sports, self-care, personality: optimistic, thoughtful, hard-working  

Generic Research (1): Initial ideas & inspiration

Initial ideas: A magazine focused on female empowerment. 

Front cover 1: Spending 2 weeks in LA- fun Summer wear, dance gear, feeling confident in your body Front cover 2: In London- wearing a suit- pushing boundaries 

Magazine called: Noble, Conquer, Lady 

Use intertextuality to iconic female celebrities

Candidate Number & Magazine NEA Brief

Candidate number: 2013 

Centre number: 16607

Pros & cons of magazines: 

Pros- Have studied the conventions of magazine front covers, only need to take a few pictures, less chance of being boring, I am not the best editor, I have used photoshop before- but not CapCut

Cons- I am not the most stylish 

Pros & cons of music videos:

Pros- It would be fun, I have musical friends

Cons- LA for a sad ballad doesn’t fit, my friends wouldn’t take it seriously, I am not friends with people who play piano