16-25 year olds- middle and up-market, style-conscious (want to wear fashionable clothing).
They are interested in clothing trends through the ages, pushing boundaries and would be aware of fashion icons (Audrey & Marilyn). The audience can afford designer clothes and accessories, and make an effort in coordinating their outfits and keeping up-to-date with trends. This demographic engages with social media, enjoys dressing up in stylish clothes. They would enjoy travelling, and shopping- exploring new places and clothes.
Audience profile: Teenager/young adult, mainly female, interests: makeup, skincare, fashion, sports, self-care, personality: optimistic, thoughtful, hard-working,
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