Supercurricular

Friday, 14 March 2025

Audience Research (2): Focus group

My Focus Group: 

Name: Isabella Brigstock

Age: 16-years-old

Gender: Female 

Race: White (British) 

Occupation: Student/supermarket assistant  

Location: Leigh-on-Sea, Essex 

Interests: makeup, women's football, reading, dancing






Name: Megan Batchelor

Age: 20-years-old

Gender: Female 

Race: White (British)

Occupation: Fashion student/bartender

Location: Leigh-on-Sea, Essex

Interests: sewing, going out with friends, designing outfits


Name: Gracie Burgess

Age: 17-years-old 

Gender: Female

Race: White (French)

Occupation: Student

Location: Thorpe Bay, Essex

Interests: Trying different coffee shops, travelling, fashion, socialising with friends 




Name: Charlotte Morrison

Age: 17-years-old 

Gender: Female

Race: White

Occupation: Student

Location: Leigh-on-Sea, Essex 

Interests: Magazines, skin care, Vogue 



Name: Esandi Dharmarathna

Age: 17-years-old 

Gender: Female

Race: South Asian 

Occupation: Student 

Location: Southend-on-Sea, Essex

Interests: Music, film, hockey, makeup





Name: Nat Derby 

Age: 17-years-old 

Gender: Female 

Race: Black (British) 

Occupation: Student

Location: London  

Interests: Women's football, travelling


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Industrial context (2):

 The brand: Conde Nast