Lads, mags & mayhem

 The podcast discusses the men’s magazine ‘Loaded’ created by James Brown in 1994. The representation of men in the magazine contrasts to the ‘New Men’ of the 90s, who were encouraged to hold responsibilities ; the ‘lads’ in the magazine are cocky, cheeky, interested in drinking, and caused chaos in politics and media. I found it interesting how the women were happy to not only be sexualised but sexualise themselves, with the creation of the ‘Ladettes’, who are frisky, confident and desirable. It reflects how in the 90s, people believed to have defeated sexism and racism, therefore the magazine is about having a laugh- instead of prejudicing against a group of people. 

https://www.bbc.co.uk/iplayer/episode/m002389y/loaded-lads-mags-and-mayhem?fbclid=IwZXh0bgNhZW0CMTEAAR3K8yjEZ1jxsZvXwNHO4mUGfRZf_iHaMTywyeC16KXyaK6QNHXMjhzvksQ_aem_sGqJRhMz8GUOelRHwPRQBQ