I asked my focus group for feedback on my initial pitch.
- Use a brighter colour palette
- Add a sell line that anchors the masthead
- Have second magazine cover to be about 'striving for success', politics, careers, environment
They liked the masthead idea of 'Damsel', and how it reclaims the stereotypical ideology of the 'damsel in distress'. There will be a juxtaposition between the masthead name 'Damsel' and the empowered, successful women within the magazine and website. I will also use the sell line: "Distressed, or distinct?" to anchor the masthead.
