Industrial context (1):

Audience Research (2): Focus group

My Focus Group: 

Name: Isabella Brigstock

Age: 16-years-old

Gender: Female 

Race: White (British) 

Occupation: Student/supermarket assistant  

Location: Leigh-on-Sea, Essex 

Interests: makeup, women's football, reading, dancing

Name: Megan Batchelor

Age: 20-years-old

Gender: Female 

Race: White (British)

Occupation: Fashion student/bartender

Location: Leigh-on-Sea, Essex

Interests: sewing, going out with friends, designing outfits

Name: Gracie Burgess

Age: 17-years-old 

Gender: Female

Race: White (French)

Occupation: Student

Location: Thorpe Bay, Essex

Interests: Trying different coffee shops, travelling, fashion, socialising with friends 

Name: Charlotte Morrison

Age: 17-years-old 

Gender: Female

Race: White

Occupation: Student

Location: Leigh-on-Sea, Essex 

Interests: Magazines, skin care, Vogue 

Name: Esandi Dharmarathna

Age: 17-years-old 

Gender: Female

Race: South Asian 

Occupation: Student 

Location: Southend-on-Sea, Essex

Interests: Music, film, hockey, makeup

Name: Nat Derby 

Age: 17-years-old 

Gender: Female 

Race: Black (British) 

Occupation: Student

Location: 

Interests: Women's football, travelling

Generic Research (3): Brands and case studies

Generic Research (2): Diving deeper

Lady/Noble/- Exploring womanhood, different forms of feminine empowerment, celebrating trends of fashion through the ages  

First cover- intertextuality to Marilyn Monroe, floral dress flying up, direct direct address and laughing- looking into spring wear, vibrant colours, cover story: seasonal edition for spring, tips for travelling, how to dress up: 'Hollywood style' 

Second cover- woman in a suit, jacket hanging down, hand in pocket, set in London (in front of Big Ben)- business, gender neutral clothing/diversity in gender expression

What will feature in the magazine:

1) Diverse bikini shots- plus-size, strong muscles 

    Camera shots of the Walk of Fame, women solo-travelling-how to take on the world

    CU shots of Marilyn Monroe style makeup, how to apply classy, and dressy makeup

   Spring dresses and accessories 

   Sunset/beach images

Possible models: 

1st cover: Maria/Isabella

2nd cover: Esandi, Nat, Darcy

Audience Research (1): Audience Profile

 16-25 year olds- middle and up-market, style-conscious (want to wear fashionable clothing).

Interested in clothing trends through the ages, and pushing boundaries. 

Would be aware of fashion icons (Audrey & Marilyn).

They can afford designer clothes and accessories, and make an effort in coordinating their outfits and keeping up-to-date with trends.

This demographic engages with social media, enjoys dressing up in stylish clothes. They would enjoy travelling, and shopping- exploring new places and clothes. 

Audience profile: Teenager/young adult, mainly female, interests: makeup, skincare, fashion, sports, self-care, personality: optimistic, thoughtful, hard-working,  

Generic Research (1): Initial ideas & inspiration

Initial ideas: Spending 2 weeks in LA- fun Summer wear, dance gear, feeling confident in your body, one set in London- in a suit- pushing boundaries 

Magazine called: Noble, Conquer, Lady 

I loved the idea of female empowerment, and feeling confident in your body; the concept of suits interested me. 

Use intertextuality to iconic female celebrities

Candidate Number & Magazine NEA Brief

Candidate number: 2013 

Centre number: 16607

Pros & cons of magazines: 

Pros- Have studied the conventions of magazine front covers, only need to take a few pictures, less chance of being boring, I am not the best editor, I have used photoshop before- but not CapCut

Cons- I am not the most stylish 

Pros & cons of music videos:

Pros- It would be fun, I have musical friends

Cons- LA for a sad ballad doesn’t fit, my friends wouldn’t take it seriously, I am not friends with people who play piano